What is your role within Cdiscount?
I am a communications consultant for the “Pole Position Program” in the Cdiscount Marketplace. I support the “E-commerce consultants” in setting up media plans and pricing with their merchant accounts. I create and propose also communication offers for the merchants of the Marketplace with custom media plans to boost the visibility of their products and increase their sales.
What is the Pole Position Program?
This new department looks like a communication agency dedicated to the merchants. Our objective ? To boost visibility of their offers by using the “Sponsored Products”, or “Google Shopping” offer. We also offer many solutions as the setting up of “tailor-made” communication campaigns with banners, text links or newsletter…
The Pole Position Program is attentive to the needs and marketing demands of the merchants in order to offer them constantly adapted solutions and a return on investment in the very short term.